HONDA GAME AT GIIAS 2024
Create a game for Indonesia’s largest automotive exhibition, Gaikindo Indonesia International Auto Show (GIIAS) 2024 event at the Honda booth.
Honda Indonesia has taken a very interesting approach to introduce one of their after sales products through a simulation game medium, specifically this time it is their service package product which is directly integrated with Honda’s eCare application.
With the game mechanics of a driving simulator, users are provided with engaging entertainment while simultaneously gaining a better understanding of the product being presented, as it also simulates how the product is applied to the user’s vehicle.
This becomes a win-win solution for both users and product owners because it creates a two-way activity with higher engagement.
Software using: 3ds max, Unity